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August 31, 2025
the sort of ai-powered tool video editors actually want
“I use them as tools; I employ them for very specific things and they do that thing very well; so I have my little arsenal/toolkit of these AI service
who out there is building a video editing tool that optimizes for manipulation rather than generation
I think an under-looked aspect of the ai creative tool landscape is a focus on identification & manipulation > generation
when creating - taking photos, editing video, writing, etc - part of the fun (+ source of ideation / creative direction) is the process of sifting through the materials. the 50,293 photos in my camera roll, the 32 hours of footage in my timeline, the turns of phrase I like and save.
where ai can help
(1) at scale, certain workflows a need to be implemented to organize the chaos and enable easier referencing and
the essence of editing is ~molding~ raw material, not generating it. i think an under-looked potential of ai lies in tech that empowers manipulation rather than creation; upscaling, compositing, speech enhancement, stem separation - technical interventions that let editors shape their footage with greater speed and precision; while keeping them close to the source material
timeline scrubbing is part of the process; but functionality like “take me to x gesture” removes the bottleneck friction to allow smoother creative friction
bottleneck friction = roundabout workflows that don’t add to the creative process, just distract from it
creative friction = the creative process itself